Your business, running on AI that actually works

SOTW builds custom AI-powered operating models — a platform built around how your business works, with digital employees that grow with you.

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How it works

From thinking to fully deployed — in four stages

Most businesses arrive with tools they use partially and processes held together by spreadsheets. SOTW takes you through a structured process to a platform that reasons, not just automates.

01 — Discover

Understand your business

Aria, your AI advisor, asks the right questions. She builds a structured picture of how your business works — people, processes, tools, and gaps.

02 — Scope

Define what gets built

Projects, When Live commitments, and priorities are set. You know exactly what's being built and why before a line of code is written.

03 — Spec

Design the operating model

Your platform architecture, digital employees, and integrations are specified. The CFO quotes the build — transparent, fair, no surprises.

04 — Build

Deploy and grow

Your custom platform goes live. It learns, improves, and displaces subscriptions over time. The flywheel starts turning.

What you get

Not just software. A reasoning operating model.

🧠

Aria — your AI advisor

Embedded in every project. She remembers your business, surfaces the right questions, and helps your team think clearly — not just complete tasks.

📋

Projects and When Live

Every piece of work has a clear commitment: what will be true when it's done. No ambiguity. No scope creep. Aria holds the lane.

📬

Weekly brief, automatically

Every Monday morning, Principals receive an AI-generated brief — progress, overdue actions, decisions needed — without opening the platform.

🏗️

Custom platform, built for you

Commission design and build engagements. The CFO quotes it honestly. Your platform grows with every deployment — not a generic SaaS that fits nobody perfectly.

👥

Your hierarchy, your rules

Franchise, group, office, team, or standalone — the platform models how your business is actually structured. Everyone sees what they need to see.

🔒

Built to last

Your data stays yours. Secure by design, built to ISO standards, with a transparent credential management layer your whole team can trust.

Pricing

Honest pricing that grows with you

Start for the cost of a good coffee. As SOTW builds and deploys capability for your business, your subscription reflects what's actually running — not a flat rate for features you don't use.

Membership
$40 / user / month
Your thinking space. Aria as advisor. Structured projects and When Live commitments. The platform to scope what gets built next.
  • Aria — AI advisor, always on
  • 6 open projects included
  • Weekly brief, automated
  • Actions and delivery tracking
  • 14-day free trial
Commission
Scoped & quoted
Ready to build? The BDW team scopes your platform, digital employees, and integrations. Quoted per engagement — discovery to design, design to deployment.
  • CFO-quoted, transparent pricing
  • Discovery → design → deploy
  • Custom platform + digital employees
  • Integration layer built for your stack
  • Ongoing capability additions
Running costs
+ per deployment
As workers, products, and integrations go live, a monthly add-on reflects what's running in your environment. Quoted by the CFO. Never a surprise.
  • Reflects actual running cost
  • Transparent line-item breakdown
  • Grows as your flywheel grows
  • Scales with value delivered

Ready to build something real?

Join SOTW and start thinking through your business with Aria. No obligation — your first 14 days are free.

Get started — free for 14 days